cruelty free
100% vegan
no
nasties
sustainably sourced
just act natural
a tan so good it’s even better than the real thing. a tanning water enriched with coconut water + vitamin e.
learn more
glow your
own way
we just upped your gradual tan game with new gradual tan formats, skin-loving ingredients + more shade options so you can glow however you damn want.
learn more
we’re bringing skincare to your bod. b.fresh with bodycare products jam packed with the best skin lovin’ ingredients + natural scents your hot bod has ever experienced
learn more
Best sunless tanner ever
I love this. I was using tan af then decided to give this a try since its darker and I am glad I did. This is the darkest sunless tanner on the market. The color is a brown not an orange I will definitely be buying this again.
amazing af!
This tanner is by far the best brand/product I’ve tried! It in no way left me orange, it was easy to apply, and doesn’t have a horrible smell. I will be buying again!
Love!!
I love this tanner! I get complimented all the time on how great my tan looks. It absolutely looks natural and even. Do yourself a favor and go ahead and buy a couple of these! I always do!
we love your bod & we love the planet. so you’ll find no nasties here, just a whole lotta skin lovin’ naturally derived ingredients that are vegan friendly, cruelty free & lovingly bottled up in recyclable materials.
learn more
we’re all about making your beauty choices fun, not boring. simple, not rocket science. clean, not full of nasties. effective, not pointless. we want you to b.tan your own way, without getting in the way - put us on your bod and just get on with being you.
learn more
USA
Australia & NZ
United Kingdom
France & Belgium
Germany & Austria
Netherlands
Sweden
Poland
Europe
Ireland